Brand Guidelines Book
Meta Omnichannel Branding
This example of omnichannel branding across digital and print deliverables presents Meta as the protector of a shared digital community. For the concerned parent and small business owner- Meta is redefining digital responsibility through Instagram and Facebook by building safer spaces, transparent tools, and community-first standards that protect Americans First Ammendment rights while supporting their freedom to connect and express themselves online and protecting the innocent. The inspiration for the branding pulls references from historical American documents with nods to early propaganda style media. This campaign is confident and honest, cullminating in visual direction that honors forward digital tech and symbolic elements.