Creative Brief
Visual Mood Board
Clothing Catalog
This Alo catalog was designed in an 8.5x11 size to feature a seasonal winter dance line of clothing. I was the creative director, photographer, and graphic designer for this project. Taking my ideas and turning them into a reality. I started by reaching out to models, photographing them, and then designing a layout for the catalog. The goal of this was to reach women ages 15-40 who are still in the dance world and appreciate fashionable yet functional fitness clothing.