Billboard mockups
Examples of the physical elements placed out to be photographed
Tactile Poster Branding
This project was inspired by Becca Clason’s distinctive approach to food lettering and tactile design. Our challenge was to think beyond traditional digital methods and incorporate physical materials into a composite piece. I chose raw woodchip textures and carefully hand-formed the words “Boot” and “Barn,” as well as to recreate the Boot Barn logo. This process took many hours. Using controlled studio lighting, I photographed each element and then brought everything together in Photoshop to create a cohesive, final ad series.