Social graphic mockups
Mood board for visual inspo and creative direction.
BTS of the first photoshoot with my models
Eyewear Catalog
I was the creative director, photographer, and graphic designer for this catalog project. The goal of this project wasn’t to replicate Warby Parker’s existing aesthetic, but to push it forward—expanding the brand with a focused concept and visual direction. I began by developing moodboards, scouting locations, and selecting models that aligned with the theme. After coordinating the shoots, I photographed my models at two curated locations, capturing imagery that supported the narrative of the project. Once the photos were edited, I mapped out the catalog’s structure in InDesign, planning the pacing, rhythm, and visual hierarchy of each spread. From there, I placed the final images and text to bring the complete catalog to life.This Warby Parker catalog blends retro-luxury with modern minimalism, drawing inspiration from soft pastels and subtle nods to 1970s fashion editorials. The visual tone is grounded, earthy, and organic—an aesthetic defined by calm sophistication. Creative Brief:Warby Parker’s mission has always been to deliver thoughtfully designed eyewear at a revolutionary price, offering styles that balance trend-driven appeal with everyday functionality for a diverse audience. The Frame Your World campaign builds on that mission by presenting eyewear that transitions effortlessly between work and play—celebrating frames that feel expressive, professional, and timeless for every season of life.